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Facebook’s developing social search framework will be a catalyst for redefining advertising and monetizing mobile, unleashing a torrent of new revenue and value that eventually will make its $100 billion IPO valuation look like child’s play. Its monetary success will come partly at the expense of Google and Amazon. Google’s search dominance is vulnerable because it is built on link prevalence instead of Facebook’s personal relevance. Amazon’s empire was forged on user preferences and recommendat
Original source article: mediapost.com