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While Klout Brand Squads will offer some beneficial new features for marketers, it’s hard to tie it all back to a business’ entire marketing package, because there seem to be no analytics tied to all of these new features. The next step to make these brand pages worth marketers’ time would be the addition of an analytics tool. Data from HubSpot’s Dan Zarrella proves that a Klout score is “a surprisingly effective measure of overall online marketing success.” And if that’s the case, we want to se
Original source article: Internet Marketing Blog