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In ancient Greece, priests gathered at the Temple of Apollo on Mount Parnassus, the better to interpret the deity-inspired prophecies of Pythia, the Oracle of Delphi. Google, for all its omnipresence, is no deity, yet legions practice search-engine optimization in an effort to divine the secret algorithms that move certain websites to the top of an online search. Now comes candidate optimization, essentially the same idea applied to job seekers, with services that help them tweak their resumés s
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