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It’s clear that titles matter to search. You’re less likely to rank well in search engines for key phrases if those phrases are not in the title of your content. It’s also clear that search engines are putting a great deal of emphasis on social signals when ranking content. Interestingly enough, titles also have a direct impact on just how much your content will be shared socially. Earlier this year, there was a story from Forbes, which got some attention in the press. It was covering something
Original source article: WebProNews