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As with many posts, this was inspired by another. Jesse Noyes of Eloqua wrote a post a few weeks back entitled, “Why Your Competitor’s High Google Ranking May be a Good Thing.” The bottom line of his post was that “marketers need to evaluate sponsored search campaigns in the context of where they appear with organic search results, not as a strictly separate entity.” Business professors from the University of Texas, University of Pennsylvania and Carnegie Mellon University discovered “that compe
Original source article: Business 2 Community