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Social media’s a bit of a tricky one when engaging with a client for the first time. They’ll probably be familiar with (and keen to hear about) PPC, SEO and site design, but when it comes to social media, they may well lean forward with narrowed eyes and ask the dreaded question, ‘But why do I need social media?’ This is the time to stop wittering about ‘brand awareness’, ‘community cohesion’ and ‘moving forward with technology’, and time to bring out some solid reasons that companie
Original source article: Home – Eastern Daily Press