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ADOTAS – As branding advertisers, we’ve perpetuated a never-ending spiral of newfangled gadgets to get consumers to look at our ads. We try so hard to get every single word into a description that we’ve busted beyond our normal ad constraints and forced spillover through pop-ups, pop-unders, rich media, expanding units, interstitials, fold-overs, in-banner engagement… […]
Original source article: adotas.com