First, know everything you can about what you’re working on, know the industry, and know your audience. Don’t just sit there trying to memorize a script—sometimes your brain doesn’t work and you’ll forget it. But if you know your pitch cold, the story will just come to you. Once you learn everything, figure out what you want to say. The classic elevator pitch lasts 60 seconds. There are certain facts that you might find interesting but would work better for a second, lengthier conversation. Prac
Original source article: Businessweek