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According to new research from Google, paid search ads increase clicks to your site, even if you have the number one organic listing on the search results page.  Google states that 50% of clicks on a business’ search ad are “incremental,” meaning they would not be replicated in the organic search results if your paid search ad did not appear on the page.  Even if your site frequently ranks at the top of the search engine results page, you can drive a significant lift in site visits by incorporat
Original source article: Business 2 Community