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Most business people have heard the term “BigData,” which refers to the analysis of massive amounts of transactional and business data to segment customers, pinpoint marketing, and predict consumer behavior. Recently  the The New York Times ran an article which described how Target’s consumer analytics department can analyze your purchases to find out if you are pregnant and actually determine within weeks when you are due to have your child. Target then sends you promotions for baby products (i
Original source article: forbes.com