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“Global Search Engine Marketing” is a unique technical resource (though the approach is similar to travel guides, which is an apt comparison). In reading this book I was reminded of a chapter on international monitoring in my own book on social media analytics, where I took the position that you needed a modern “Rosetta Stone” to listen to the “Voice of the World”, and understand what it meant. Anne F. Kennedy and Kristian Mar Hauksson, the authors of “Global Search Engine Marketing”, lay the fo
Original source article: searchenginewatch.com