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Brand investment in the digital channel, the move to solution suites and demand for cross-media measurement are the three biggest trends affecting the online advertiser space, said Nikesh Arora, Google’s SVP and Chief Business Officer, during the company’s quarterly results call. The biggest trend, Arora said, is that “more than at any point in the last decade of online advertising, we’re at the point where major brand advertisers are finally looking to digital media as a central part of their
Original source article: Direct Marketing News