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The world’s top Web search engine attributed the 12 percent drop in its cost per click (CPC) for the first quarter to a shift to cheaper mobile advertising rates among other factors. The company also announced a stock split designed to preserve the control of co-founders Larry Page and Sergey Brin over the world’s No. 1 Web search engine. Google’s explanation for the declining CPC on a conference call with analysts offered clarity, but may not convince bearish investors, BMO Capital Market analy
Original source article: uk.reuters.com