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Google adwords is different to PPC advertising on Facebook and Linkedin. They may look very similar but they are not. Social PPC ads get tired very quickly so if you are going to try out Facebook or Linkedin you need to pay attention. This post is not based on opinion but on both advice from advertising masters and my own experience. The term ad fatigue relates to how long your advert will last on a social network. Facebook is more renowned for this but I have found it also applies to Linkedin. Search vs. Social In the land of Google,…
Original source article: Hire Strategies Blog