I recently answered a question on LinkedIn with an ultra-cool strategy that we’ve recently implemented for client PPC ads that you may be able to benefit from.  Here’s the question and my answer. Q: How do you test and optimize PPC ads? A: Here’s sort of a “different” answer…I have my co-workers write ads to test. I give them the parameters and the ammunition (landing pages, features, benefits and other good stuff for ads) and run a little contest with a prize for the winner. What’s the point?
Original source article: Search Engine Guide