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I really wish I had given it a name, the act of calling a client with the express intention of enhancing your business relationship. The simple act of picking up a phone, and giving someone a call, for no other purpose than to improve your relationship. I’ve been doing it all my working life, but didn’t name it. Hank Paulson, the ex-boss of Goldman Sachs had the good sense to give it a name. He called it Acts of Deliberate Relationship Enhancement (ADRE), and it is so important, that Tom Peters
Original source article: RecruitingBlogs.com