RevResponse, a company that helps bloggers make money by selling and giving away white papers and magazine subscriptions, has a new nifty tool that converts a blog’s RSS feed into an email with automatically inserted promo offers.
RevResponse’s aptly named RSS to Email Tool is a welcome addition to the pretty small group of RSS converters. A field once teeming with start-ups, it is now the domain of a few email newsletter providers, notably MailChimp, and Feedburner, a once innovative product that has become stale after its sale to Google and the departure of Dick Costolo to the greener pastures of Twitter.
Like other similar tools out there, RSS to Email takes your most recent posts and packages them into a template of your choice. The templates come in a range of colors, and while they are not likely to win any beauty pageants the tool does come with a fairly flexible scheduling system that allows you to send digests of your brilliance either once a month, once a week, or on any combination of days of your choice.
Importantly — and uniquely — the tool adds rather unobtrusive ads for contextually chosen whitepapers or other publications right into your blogomail: either a set of text links or an ad with a thumbnail of the publication’s cover. If you run a marketing blog, advertised publications could range from HubSpot’s white papers and something called Chief Social Marketer to the awesomely esoteric niche B2B pubs such as Perishables Buyer and Archery Business.
Original source article: Advertising Lab