This YouTube recording of the Copenhagen Philharmonic Orchestra playing Ravel’s Bolero in a busy train station is a step (or two) out-of-the-box. (Thank you @susankangnam for pointing me to this) Watching this inspired Musical flash Mob for the third time (the first two I simply enjoyed the experience), several thoughts come to mind.1. The opening sequence is a single man standing in a crowded train station with a small drum beating a vaguely familiar rhythm. Musicians appear one by one as if from nowhere perfectly timing their arrival and set up to joining the flow of the music.In the last two decades, average time to fill is essentially unchanged. Why, with all the technology at our disposal do we still discretely source, screen and select in sequential batches rather than hire as one continuous process against current and planned openings? Is compliance our only issue? Are extreme circumstances the only cause for compressing the ‘sourcing to on-boarding’ process to 30 days or less?What would the design of a 30-day hiring cycle look like for pivotal jobs (cost/savings) versus what we do now?2. The physical space occupied by the musicians was not designed for them but it was clearly designed to accommodate the acoustics required for their performance to be maximized.It isn’t where we do our work but whether the tools and space allow the ‘result’ to be visible. Why are we so reluctant to support employees with the tools to communicate anytime anywhere rather than expecting proximity to do the trick?3. Beyond the acoustics of the train station, the space was filled with prospective customers who were on their way to and from work, spending the day with their children or simply traveling from one place to the next. The joy in taking a moment to appreciate the music was clearly evident.Is it jarring or pleasurable to engage prospects on their turf about current and/or future opportunities? Is the timing perfect or, inappropriate?4. Finally, not once was ‘advertising’ evident. There was no public notice foreshadowing the event; no sign was put up that this was the Copenhagen Philharmonic; no hat was placed for tips (I might have done that); no sales table was set up to hawk season tickets.At best, some young lovers of popular music suddenly began appreciating the genius of the classics.To paraphrase a recent G+ comment by Chris Hoyt of Pepsi, “It’s about nurturing Demand not selling Supply”.How do we take ‘it’ to the prospects?Perhaps a series of guest lectures by our top researchers to graduate students studying related subjects? Or, company employees who show up and volunteer for projects valued by our best prospects? Maybe an opportunity for high school students with an inclination to study our area of interest to win scholarships in a contest?What could a Staffing Flash Mob do to nurture demand rather than sell supply?How about if our team showed up at an inner city unemployment office with a Winnebago dressing room full of professional clothes, an ‘interview’ coach, a resume editor, a sourcer able to find quality leads for anyone, along with a company community manager who could work their way to connecting every prospect with an employee referral champion…in any company they targeted.
Original source article: CareerXroads